$5 FedEx Overnight Shipping on all Orders

color news

the world's "whitest white" paint debuts

White paint on wall/Photography: Mathilde Langevin/A new white paint (not pictured), developed by artist Stuart Semple, is said to be the world's whitest white.

Have you heard the latest in color news? British artist Stuart Semple, who has also claimed to have developed the blackest black paint and the pinkest pink paint, says that his latest product, "White 2.0," is the "whitest white paint," according to a recent interview with online design magazine Dezeen

White 2.0 doesn't target the home; the white paint, which is available for sale on the artist's site, is designed for artists' use. 

The artist says it's 50 percent brighter than the world's best-selling white paint, telling Dezeen, "It really is the brightest white paint I've ever seen, and I couldn’t believe it when the lab results came back to say it was 50 percent brighter than any other." It's crafted from an acrylic base with resins, mattifiers, and brighteners, which help the paint reflect 99.98 percent of light, creating a strikingly bright impact.

Purdue University engineers developed a white paint, designed for industrial use, that reflects a staggering 95.5 percent of sunlight and could possibly reduce the need for air conditioning.

"We drew inspiration from the ghost beetle, but we also looked at luminescence in plants and natural whites that reflect light across the whole visible spectrum," the artist told Dezeen of his process. "We looked at surfaces that diffused light, not just from nature but human-made materials like the barium paints that were used as early as the 15th century, by the likes of artists like Caravaggio." Read the full story.


related articles
Pink wall with painting/Photographer: Romka via Pexels/Matching paint to artwork has never been so seamless.

how to find the perfect paint for your artwork

If you've ever tried in vain to match interior paint to art, t...
Kitchen backsplash/Photo courtesy of Benjamin Moore/Aegean Teal remains popular a year after being named Color of the Year for 2021.
color news

can you guess this popular paint brand's top-selling shade?

This Color of the Year for 2021 is now one of Benjamin Moore's...
Green kitchen cabinets/Photography: Laurence Katz/Painting your cabinets can impress, and even sway, home buyers, says one new study.

selling your place? painting your cabinets may help make the sale

Quick paint job, anyone?
White paint samples/Photography: Gabrielle Langdon/Start sampling with some of the go-to white paints beloved by pro designers.

a few of our favorite white paints

Need help deciding on your next white paint purchase? These wh...