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a brand new color is introduced as pantone's hue of the year

Periwinkle blue moodboard/Credit: Pantone/Pantone says Very Peri 'injects a sense of playful freshness into home interiors, enlivening a space through unusual color combinations.'

The latest Color of the Year has been named—and, if you're following along with us, you might be surprised that it isn't green. Pantone this week shared that Veri Peri, a newly unveiled periwinkle blue with red undertones, is its Color of the Year for 2022. The brand's Color Institute, which focuses on global trends, color psychology, and color forecasting, has named colors of the year for the last 23 years, following extensive research of trends worldwide.

For home furnishings, the institute shared, the new shade "is suited to an array of different materials, textures, and finishes, providing a pop of color, whether introduced through a painted wall, accent furniture or home decor, or acting as an intriguing and eye-catching accent in a pattern."

"As we move into a world of unprecedented change, the selection of Pantone 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family," Leatrice Eiseman, Executive Director, Pantone Color Institute, said. “Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, Pantone 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression."

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"The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer. The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to," noted Laurie Pressman, Vice President of the Pantone Color Institute.

"Creating a new color for the first time in the history of our Pantone Color of the Year educational color program reflects the global innovation and transformation taking place. As society continues to recognize color as a critical form of communication and as a way to express and affect ideas and emotions and engage and connect, the complexity of this new red-violet-infused blue hue highlights the expansive possibilities that lie before us."