a new pantone color brings the puerto rican sunshine
Created in partnership with Pantone Color Institute and tourism board Discover Puerto Rico, a new color is inspiring sun-seeking travelers and Puerto Ricans alike. Puerto Rico Sunshine, an ebullient orange, is making waves this week.
The color has scientific origins, as it was developed with Puerto Rican physicist and professor at the University of Puerto Rico, Hector J. Jimenez, PhD, who calculated the color of sunbeams throughout the day in various locations around the island as part of his research.
For those who can't experience Puerto Rican sunshine in real life, the color inspired by those sunbeams is available in a limited-edition wall paint—by ECOS Paints. The odorless, non-toxic, VOC-free paint, in the new orange-red hue, is ideal for creating an island-inspired accent wall or painting furniture.
"Puerto Rico has so much sunshine to spare," said Leah Chandler, CMO of Discover Puerto Rico, in a statement. "As the gloomy winter is upon much of the United States, we're sharing the color of our sunshine to energize and revitalize people, especially during these coldest and darkest months. We want to encourage travelers to keep Puerto Rico in their plans for 2022 as the Island's tropical charm is just a short plane ride away. While not everyone may be ready to travel at this moment, they can incorporate the Island's sunshine in their home as inspiration."
"We were very excited to create a color that brings to life the distinctive sunshine of Puerto Rico," Laurie Pressman, Vice-President Pantone Color Institute, said in a statement. "Animated in style with an enticing allure, glowing sun kissed Puerto Rico Sunshine is a vivid orange hue that celebrates the warm and welcoming spirit and the joyful disposition of this splendorous natural paradise."
Learn more about the new hue—including how it can make you happier!